BESydney expands the 2012 ABEE Hosted Buyer Program

Australia’s leading convention bureau, Business Events Sydney (BESydney), in conjunction with the Australian Business Event Expo (ABEE) and airline partner Qantas, has expanded the ABEE Hosted Buyer Program to include both Hosted and Semi-hosted Buyer Programs that will run from 14–16 August 2012.

Last year’s Hosted Buyer Program catered for a qualified number of fully hosted buyers. This year, expanding the program to two streams will introduce more local buyers to the show floor and enhance the quality and quantity of appointments for exhibitors.

“The expansion of the ABEE Hosted Buyer Program is a strategic decision to ensure ABEE’s show floor continues to be a dynamic platform for supplier and client connection, networking and business,” comments Lyn Lewis-Smith, CEO of BESydney.

“The two distinct programs ensure that both the hosted and semi-hosted buyer experience is productive, as well as educational, and really delivers on the modern day buyer’s needs. We’ve acted on feedback provided by previous participants and have made supplier appointments, key site inspections and networking the priorities in both programs.”

Jodie Richmond, CEO of Exhibition and Trade Fairs (the owner of ABEE) adds, “It is fantastic to work alongside Business Events Sydney and airline partner Qantas to grow the already successful ABEE Hosted Buyer Program. Our combined understanding of the business event market, paired with a savvy, concise format, will see the Program deliver enhanced results to both our Buyers and our Exhibitors this year.

Hosted buyers will receive complimentary Qantas return travel to Sydney and 2 nights' accommodation in a leading Sydney hotel. This program includes participation in the educational program that is punctuated with fantastic speaking talent, scheduled appointments, the Destination Site Inspection Tour, gala events and all ground logistics.

Semi-hosted buyers will have the opportunity to schedule appointments with suppliers, listen to selected speakers on the educational program and enjoy the ABEE Hosted Buyer Dinner. They will also have the option of participating in a full-day Destination Site Inspection Tour.

The Australian Business Events Expo runs from 15–16 August 2012 at the Sydney Convention and Exhibition Centre and is the ultimate marketplace for business events in Australia.